The agri-food trade of Hungary with the EU has increased since the accession. The goal of this paper is to examine the competitiveness of the Hungarian agri-food product groups on the EU market. The data came from the COMEXT database of the European Commission, concerning the period between 2004 and 2016. To evaluate the competitiveness of agri-food product groups the price–quality method was chosen. Two of the Hungarian agri-food product groups were part of the successful quality competition segment, that is meat and meat preparations as well as sugar and sugar preparations. Successful price competition segment encompassed the group of cereals and cereal preparations. The trade with the EU highlights the problem that the proportion of raw materials and low added-value products in the Hungarian agri-food export are high. We create jobs abroad, not at home. Export should be improved by producing own-brand food products with high added value. Governmental interventions also have a key role in the enhancement of competitiveness.
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